Side-by-side comparison

Repsly is retail execution and field-merchandising software for CPG brands and their field reps. Xenia is a frontline operations platform for the operator who owns the stores. The two overlap on "audits and photos," but they diverge sharply on who the user is and what happens after the audit.

| Capability | Repsly | Xenia |
|---|---|---|
| Built for | CPG brands and third-party reps visiting stores they do not own | Multi-unit operators who own and run the stores (DM, franchise compliance) |
| Shelf and planogram audits by visiting reps | Yes, core strength | Not the use case (Xenia runs owned-store audits) |
| AI image recognition for shelf SKU detection | Yes, up to 98 percent SKU accuracy in under 60 seconds | No (photo capture stores evidence, no image-diff verification) |
| Territory and route planning for reps | Yes, core strength | No (Xenia is not a field-rep routing tool) |
| Order capture and product catalog | Yes at Grow tier and up, not full DSD order-to-cash | No |
| Weighted audit scoring, critical vs. minor | Not surfaced as a native owned-store feature | Yes, native (10-point critical, 1-point cosmetic) |
| Conditional visibility by store format | Not surfaced as a native feature | Yes, native |
| Nullify (N/A) scoring | Not surfaced | Yes, native |
| Work orders for fixtures, signage, lighting | No | Yes |
| QR-code work requests with no login | No | Yes |
| Comms and announcements with acknowledgment and signature | No, Repsly is rep-facing | Yes |
| Corrective-action workflow to closure with escalation | Limited, data collection not owned-store closure | Yes, native |
| Pricing model | Per-user tiers, 12-month minimum, annual upfront | Flat per-location |
| Offline mode | Limited, reviewers cite sync gaps | Yes |
| G2 rating | 4.3 out of 5 (52 reviews) | Not listed here |
| Capterra rating | 4.4 out of 5 (134 reviews) | Not listed here |

For a retail district manager, read the table top-down. The first three rows are Repsly's home turf: shelf work by reps who visit partner stores. The Repsly homepage and Repsly pricing page confirm the field-rep design, and the ratings come from G2 and Capterra.

The bottom two-thirds is where owned-store operations live: weighted audit scoring with critical-item thresholds, conditional visibility that hides irrelevant questions per store format, nullify scoring so small-format stores are not penalized, fixture work orders, and comms with signature. If your seat is DM or franchise compliance, that lower block is the job.

Where Repsly leads

Repsly leads anywhere a CPG brand needs to see and shape its products on a retailer's shelf. If your field team visits stores you do not own, Repsly is purpose-built and Xenia is not. This is the fair read, and it matters: do not pick Xenia for a job Repsly does better.

Where Repsly genuinely wins:

• Retail execution for CPG brands. Repsly has served CPG field teams since 2008 and lists clients like L'Oreal, Kenvue, Mattel, Adidas, and Dyson on the Repsly homepage. This is a deep, tenured category.
• AI image recognition on the shelf. Repsly turns a shelf photo into SKU-level insight in under 60 seconds with up to 98 percent SKU accuracy. Xenia does not do image-recognition shelf detection.
• Field-rep territory, scheduling, and route planning. Repsly decides which reps hit which stores and when. Xenia does not attempt field-sales routing.
• Order capture during the visit. Repsly's Grow tier and up add a product catalog and order entry so a rep can write an order at the shelf. Honest caveat: Repsly is not a full DSD order-to-cash system, so teams needing that layer a separate DSD tool, per the Guideflow retail execution roundup.
• Ease of use for reps. Capterra reviewers rate Repsly 4.5 out of 5 on ease of use and praise the mobile app, GPS visibility, and photo capture.
• Retail-service-agency workspace. Repsly's Flex tier is a dedicated space for third-party merchandising agencies with a job board and client reporting.

Bottom line: if you are a brand or a merchandising agency, this comparison probably ends here in Repsly's favor. Read on only if you own the stores.

Where Xenia leads

Xenia leads the moment you own the stores. Weighted audits, conditional visibility, nullify scoring, fixture work orders, and comms with signature are all native, and they sit in one app instead of a stack of point tools.

A district manager searching Repsly alternatives is often a person who tried a CPG field-rep tool for their own-store audits and found it fit the wrong shape. Here is where Xenia fits that shape.

Xenia's counter-position against Repsly is not "Repsly can't audit." Repsly audits shelves very well. The gap is owned-store depth: the retail execution audit software built for operators who own the stores covers work orders, comms with signature, and corrective-action closure that a field-rep tool never had to.

Migration story, Ace Retail Group consolidating multi-banner audits

Ace Retail Group is the clearest proof of the pattern this page argues, and the honest detail matters: Ace did not migrate from Repsly. They migrated from Bindy. Use it as the pattern anchor.

Whether the incumbent is a retail-audit tool like Bindy or a retail-execution tool like Repsly, the same math drives the switch. An owner of stores needs owned-store operations depth, not a field-rep tool.

Here is how the consolidation ran:

That is the whole thesis of retail operations software built for the operator who owns the stores. It is also why the Xenia vs. Bindy comparison reads the same as this one, the incumbent name changes, the migration driver does not.

One honest nuance on Adidas. Adidas is a Xenia customer running owned-store visual compliance and comms, and Adidas also appears on Repsly's public client roster. Do not read that as "Adidas left Repsly."

Large global brands legitimately run field execution and owned-store ops on separate systems. Adidas uses Xenia for the owned-store side.

The verdict

Choose Repsly if you are a CPG brand or a merchandising agency sending reps into stores you do not own. You need shelf audits, AI image recognition, territory and route planning, and order capture on partner shelves. That is Repsly's lane, and it runs it well.

Choose Xenia if you are a multi-banner retail operator, a franchise, or a DM running your own stores. You need owned-store audits, fixture work orders, comms with signature, corrective-action closure, and flat per-location pricing in one app.

Repsly polices your products on someone else's shelf. Xenia runs the store you own. Ace Retail Group consolidated multi-banner audits and comms into one Xenia app, the same move any owner of stores makes when a field-rep tool stops fitting.

If Repsly is not on your shortlist for the reasons above, compare the field-data specialists too: the Xenia vs. GoSpotCheck comparison, the Xenia vs. YOOBIC comparison, and the Xenia vs. SafetyCulture comparison each map a different incumbent to the same owned-store question. You can also browse every head-to-head on the Xenia comparison hub.

See audits and work orders built for store operators. Book a demo to watch how multi-banner retail operators run weighted audits, conditional visibility, fixture work orders, and comms with signature in one Xenia app.

How to migrate from Repsly to Xenia

Most owned-store operators are live on Xenia in days, not months, because the migration is mostly re-pointing your existing SOPs and audit templates at the owned-store workflows Repsly never covered. Follow these steps.

1. Separate what actually belongs to store ops. Repsly held your shelf and merchandising rep data. Your owned-store audits, daily ops, and fixture issues probably lived in spreadsheets or a second tool. List them first.
2. Import your SOPs with the AI Template Agent. Upload existing SOP PDFs and audit forms. Xenia's AI Template Agent converts them to digital forms with conditional logic in minutes, not a six-week build.
3. Rebuild audits with weighted scoring and conditional visibility. Assign 10-point and 1-point values. Set which questions show per store format and banner. Turn on nullify so small-format stores are not penalized.
4. Turn on work orders and QR-code requests. Tag fixtures and signage so a store associate can scan and submit a repair without a login.
5. Move comms in. Set up announcements with acknowledgment and signature for brand-standards and policy rollouts.
6. Wire the directory. Connect your HRIS or directory feed. Ace Retail Group used Microsoft Viva Engage so DMs, store managers, and banners get scoped access automatically.
7. Pilot one district, then roll out. Prove completion percentage and corrective-action closure in one district. Expand across banners.

Honest caveat: if you also run CPG field reps into partner stores, which is rare for a pure store operator, keep Repsly for that team. Xenia does not replace field-execution routing or image recognition. This is a "keep both if you do both" note, not a full rip-and-replace claim.

On timeline, use real proof points. Tempstop went paperless in 14 days. Power Market went live across 360 locations with bilingual checklists and QR deployment. Time-to-value on owned-store ops is measured in days when the templates already exist.