Xenia Raises $12M Series A Led by PSG to Bring Intelligence to Frontline Operations

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‍November 18, 2025 –

Today, we're excited to announce 2 new groundbreaking AI capabilities that transform how multi-location teams work, and a $12 million Series A investment led by PSG to accelerate this vision.

Why It Matters

When we founded Xenia in 2021, we saw a clear gap: while other industries raced ahead with digital transformation, frontline teams were still stuck with paper checklists, spreadsheets, and fragmented legacy systems. The multi-unit sector - driving hundreds of billions in revenue and employing millions - deserved better.

Fast forward to today, and we're proud to power operations for leading brands like Dave's Hot Chicken, Adidas, Huck's, Refuel, and PowerMarket. Our customers are experiencing real benefits: better risk management, significant time savings, and streamlined tech stacks that replace multiple disconnected tools.

This product launch and our Series A announcement are fundamentally connected. PSG has continued to back Xenia because multi-location operations are ripe for an AI-driven transformation, and we're uniquely positioned to deliver it.

The Problem We're Solving

Multi-unit operations face mounting complexity. Store counts are growing. Compliance requirements are multiplying. And high turnover means critical operational knowledge walks out the door when experienced managers leave.

Yet frontline teams still work with paper checklists, spreadsheets, and legacy platforms that can't keep up. AI changes everything.

The AI Revolution Comes to the Frontline

While AI has transformed knowledge work, frontline teams have been left behind, until now. We're launching 2 new AI-powered capabilities that turn every team member into an expert, a brilliant addition to our existing AI template builder and summaries:

AI Photo Rollouts: Stop guessing whether standards are being met. Point your phone, snap a photo, and AI instantly verifies everything from equipment placement to signage compliance to repair completion. No more "I think it looks right" or discovering issues during audits. Every check becomes objective, documented proof that protects your brand.

Analytical Agent: What if you could fix problems before they happen? Our Analytical Agent spots patterns in your operational data that humans miss - predicting maintenance needs, and recommending preventive action. Shift from reactive firefighting to proactive maintenance.

‍What Makes Xenia Different

We built Xenia mobile-first and AI-native from the ground up. Our platform leverages video, voice, and photo capture to collect rich operational data at scale, with every workflow enhanced by intelligence from execution to analysis. Operations, compliance, HR, facilities, and IT unite in one connected system where frontline workers, managers, and executives all benefit from the same AI insights.

We're not just digitizing paper processes - we're reimagining what's possible when you combine AI, mobile technology, and deep operational expertise.

Why This Investment Matters

"We started Xenia with the vision that frontline workers deserve modern software, and AI has presented an immense opportunity to further deliver this to our customers,"

said Kumeil Hosain, CEO of Xenia. "Being mobile-first and at the pinnacle of the frontline workers' daily routine positions us to deliver exponential value with AI."

Our $12 million Series A, led by PSG, validates this vision and accelerates our roadmap. PSG brings deep expertise in the verticals we serve—food service, convenience stores, and specialty retail—making them the ideal partner as we pursue category leadership.

"Since Xenia’s inception, we have seen the company grow as an AI disruptor in a market with a clear need for modernization. Xenia's mobile-first platform, purpose-built for frontline workers, unlocks new operational possibilities by leveraging video, voice, and photo capture to streamline workflows at scale with AI," said Rich Zajeski, Principal at PSG. "We are thrilled to continue the partnership and focus on supporting Xenia’s growing customer base through an expanding product suite leveraging AI and data integrations."

What's Next

This funding accelerates our mission on multiple fronts:

• Expanding AI capabilities to deliver even more value to frontline teams
• Deepening our focus on food service, convenience stores, and specialty retail
• Building category leadership in the multi-location operations space
• Growing our team to support our expanding customer base

For decades, frontline workers have made do with tools designed for desk workers. That era is over. AI-powered operations software isn't coming someday; it's here today. Every multi-location operator faces a choice: adapt now, or fall behind competitors who are already leveraging AI to operate faster, smarter, and more efficiently.

We're just getting started.

Ready to experience AI-powered operations?

‍Learn more about Xenia→