Hotel Sales and Marketing Directors are in charge of all sales and marketing initiatives in a hotel.
A hotel sales and marketing director is the head of the sales and marketing department at a hotel property. They are focused on new business development, brand image, competitive strategy and managing sales and marketing teams.
Hotel Sales and Marketing Directors oversee the day to day operations of sales and marketing teams. This include responsibilities such as:
Hotel Sales and Marketing Directors salary can vary a lot depending the following factors:
There are many more factors that contribute to salary data variation, so most sites provide salary information in a range to ensure that there is proper coverage. The table below shows the latest salary ranges for Hotel Sales and Marketing Directors across the major salary reporting platforms:
The average age of a Hotel Sales and Marketing Director is 46 and average education level is a bachelor's degree. Beyond education, a good general manager has at least 5 to 7 years of industry experience in either sales or marketing and has managed teams before. Hotel Sales and Marketing Directors are curious and creative with good people skills. They need to be able to understand the core customer segments and how the individual property appeals to these individuals. Hotel Sales and Marketing Directors need to be future looking and have a perspective of how the competitive environment will evolve over time. Hotel Sales and Marketing Directors are great communicators and are key players in partnership development within hotels.
Average Age: 46
Average Education Level: Bachelors degree
Average Salary Range: $55,000-$91,000
Industry Experience: 5-7 years
Management Experience: 2-3 years
Xenia offers tons of free educational resources for frontline teams. For Hotel Sales and Marketing Directors, we recommend visiting:
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