Fishbein Linear Compensatory Model

The Fishbein linear compensatory model is a theory that tries to explain how individual's attitudes and behaviors are related.

What is the Fishbein linear compensatory model?

The Fishbein linear compensatory model is a theory that tries to explain how individual's attitudes and behaviors are related. The model was developed by Icek Ajzen and Martin Fishbein in 1980, who were inspired by the theory of reasoned action. The model is based on the idea that there are two factors that influence our behavior: attitude and subjective norms.

Attitude refers to an individual's perception of how beneficial or harmful something will be, while subjective norms refer to their perception of how important other people think it is for them to perform a particular behavior. According to the Fishbein linear compensatory model "attitude" has three stages: cognitive process, affective evaluation, and behavioral decision. In order for a person to change their attitude they must first be exposed to new information through a cognitive process which will either strengthen or weaken their current belief about an issue. This new information must then be evaluated for its importance or relevance by forming feelings about it which will lead them towards a decision on whether or not they should change their attitudes towards it (affective evaluation). If this happens then they will make changes in their attitudes based on this new information which will result in different behaviors being used when presented with similar situations in future contexts (behavioral decision)."

Why is the Fishbein linear compensatory model important?

The Fishbein linear compensatory model is important because it explains the way that people make decisions. The model states that an individual's behavior is determined by three factors: their attitude towards the behavior, their subjective norms (the beliefs of others), and their perceived behavioral control (their ability to do the behavior).It's important because it explains how people make decisions and how they are influenced by others. It can be used to help understand how people will change their behavior toward a certain goal or target, which can then be used to influence them further.